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Automate Custom Labels Using Feed Rules

In Paid Search by Brendan ThomLeave a Comment

How To Create & Apply Custom Labels Using Feed Rules in the Google Merchant Center Google Shopping Ads are great for e-comm businesses to reach shoppers on Google’s Search and Display networks. It can be very easy to set up and start running with Shopping Ads for your products by;  …

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Audience Lists for Remarketing

In Paid Search by Dewan ChapmanLeave a Comment

So What Are Audiences? In basic terms, an audience is a list of users that have been tracked (generally with a browser cookie) that allows you to tailor ads towards them based on their previous encounter with your website (or mobile app). Depending on which study you look at “acquiring …

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How much should I be spending on Adwords/PPC?

In Paid Search by Dewan ChapmanLeave a Comment

AdWords Spend Every industry is different, and every business within each industry has a different marketing strategy. Saying this, every business is always looking for ways to increase the amount of customers buying their products, but not every business will value the same way in which to market, and not …

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Ad Copy Testing – When and How To Do It

In Paid Search by Roxanne DunbarLeave a Comment

Advertisers are always needing to make sure that their ads are relevant, to the point, and grab the attention of potential customers. Therefore, to ensure that your ads are always in the best shape possible, you need to perform periodic ad copy tests. Ad copying testing is one of the …

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How The Adwords Keyword Auction Works

In Paid Search by Roxanne DunbarLeave a Comment

The Adwords keyword auction may look incredibly complicated when you first start digging into it. There are various factors that are taken into consideration, and to think that this all happens in a matter of milliseconds, is quite astonishing. So, how does it all work? Well, this article is going …

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Why Ad Copy Audits Are Important?

In Paid Search by Roxanne DunbarLeave a Comment

The PPC accounts we create for our clients are important to us, we invest so much time making sure every detail of the settings are correct, we want to make sure the ads are perfect as well as the ad copy tests that we run. With all this investment of …

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4 Common PPC Mistakes To Avoid

In Paid Search by Dewan ChapmanLeave a Comment

  “Knowledge is power” This famous quote by Sir Francis Bacon is extremely true when it comes down to Pay-Per-Click advertising otherwise known as PPC. In an industry that is rapidly evolving with new updates and systems coming out all the time, PPC requires you (the marketer) to interpret and …

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How To Start A Career in SEO

In Organic Search by Megan van EedenLeave a Comment

What you need to know With anything in life, in order to get going, you need to start somewhere. If it’s something that you are unfamiliar with, like Search Engine Optimisation (SEO), you will need to start with a bit of homework. Firstly, look at what SEO is, what it …

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Optimising Your Crawl Budget

In Organic Search by Dewan ChapmanLeave a Comment

Technical SEO For Your Crawl Budget When optimising big websites (over 100,000 URLs) technical SEO starts to become the most important component of your search strategy. Ignoring the ‘under-the- hood’ workings of a website and how these workings affect search engines’ ability to discover, index and rank pages, will result …

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5 Questions To Ask Before A New Website Launch

In Organic Search by Andrew BlochLeave a Comment

Who is going to update the content? Outdated content is arguably the number one reason a business opts for their website to be redesigned. However, just because the web developer/designer is rebuilding the web environment, it’s generally not their responsibility or focus to rework, expand and evolve the brand’s digital …

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