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Automate Custom Labels Using Feed Rules

In Paid Searchby Brendan Thom

How To Create & Apply Custom Labels Using Feed Rules in the Google Merchant Center Google Shopping Ads are great for e-comm businesses to reach shoppers on Google’s Search and Display networks. It can be very easy to set up and start running with Shopping Ads for your products by;  …

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What Are Google Ad Extensions?

In Paid Searchby Dewan Chapman

What are AdWords Extensions all about? AdWords extensions are a great way to be able to add extra information to your ad copy on the Google landscape. These extensions communicate features and benefits to enhance your ad copy. By adding extra information you can improve your message to potential clients …

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How much should I be spending on Adwords/PPC?

In Paid Searchby Dewan Chapman

AdWords Spend Every industry is different, and every business within each industry has a different marketing strategy. Saying this, every business is always looking for ways to increase the amount of customers buying their products, but not every business will value the same way in which to market, and not …

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Ad Copy Testing – When and How To Do It

In Paid Searchby Andrew Bloch

Advertisers are always needing to make sure that their ads are relevant, to the point, and grab the attention of potential customers. Therefore, to ensure that your ads are always in the best shape possible, you need to perform periodic ad copy tests. Ad copying testing is one of the …

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How The Adwords Keyword Auction Works

In Paid Searchby Andrew Bloch

The Adwords keyword auction may look incredibly complicated when you first start digging into it. There are various factors that are taken into consideration, and to think that this all happens in a matter of milliseconds, is quite astonishing. So, how does it all work? Well, this article is going …

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Why Ad Copy Audits Are Important?

In Paid Searchby Andrew Bloch

The PPC accounts we create for our clients are important to us, we invest so much time making sure every detail of the settings are correct, we want to make sure the ads are perfect as well as the ad copy tests that we run. With all this investment of …

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4 Common PPC Mistakes To Avoid

In Paid Searchby Dewan Chapman

  “Knowledge is power” This famous quote by Sir Francis Bacon is extremely true when it comes down to Pay-Per-Click advertising otherwise known as PPC. In an industry that is rapidly evolving with new updates and systems coming out all the time, PPC requires you (the marketer) to interpret and …