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How To Start A Career in SEO

In SEOby Megan van Eeden

What you need to know With anything in life, in order to get going, you need to start somewhere. If it’s something that you are unfamiliar with, like Search Engine Optimisation (SEO), you will need to start with a bit of homework. Firstly, look at what SEO is, what it …

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The Importance of Reviews for your Digital Footprint

In SEOby Dewan Chapman

Importance of Reviews Just how important are reviews for your digital marketing footprint? The answer is simple – reviews are extremely important for local SEO. As an average person searching for something on Google, people are more likely to choose the company with more reviews than the company with less, …

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How to register for Google My Business

In SEOby Dewan Chapman

Google My Business For Local SEO To build a successful company doesn’t necessarily mean you have a great building, friendly staff and amazing coffee. You can have all of this and still be unsuccessful. What you need is customers and you need to ensure your customers can find you. Now …

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Optimising Your Crawl Budget

In SEOby Dewan Chapman

Technical SEO For Your Crawl Budget When optimising big websites (over 100,000 URLs) technical SEO starts to become the most important component of your search strategy. Ignoring the ‘under-the- hood’ workings of a website and how these workings affect search engines’ ability to discover, index and rank pages, will result …

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Local Is Lekker – Attract South African Customers

In SEOby Andrew Bloch

4 Steps to Get More Business in South Africa Get a Google My Business Listing. Register on the Top 5 Free South African Directories. Get Trusted Reviews. Ensure Your Website Works on a Phone. Working in Durban, South Africa, one quickly learns that the hustle is real. Durban is a …

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5 Questions To Ask Before A New Website Launch

In SEOby Andrew Bloch

Who is going to update the content? Outdated content is arguably the number one reason a business opts for their website to be redesigned. However, just because the web developer/designer is rebuilding the web environment, it’s generally not their responsibility or focus to rework, expand and evolve the brand’s digital …